Cezar Lăzărescu & 1+1, BB +, art project in public space, mobile banners & audio recording, print banner frontlit PVC poliplan, frontlit, 4200 x 2500 mm. double-sided, sound message approx. 1 minute, 2014.
"The credit rating agency Standard & Poor 's confirmed Romania's rating at 'BB+'. This mark represents Romania's rating for long-term liabilities in foreign and local currencies out looking for the perspective of a positive rating due to export growth, fiscal consolidation and the stability of the financial sector. However, the agency warns about the decreasing of foreign investments due to bureaucracy and juridical incertitude, low absorption rate of the EU funds and the risk of not committing to the assumed reform engagements made by the Government before the elections. Therefore, Standard & Poor's maintains Romania in the speculative category, or "junk ", not recommended for investment.”
Update: Rating agency Standard & Poor’s has raised Romania’s rating by one notch to "BBB-" changing from speculative, or "junk" status, to one with a stable outlook, recommended for investment. (May 16th, 2014)
In Bucharest, Cezar Lăzărescu 's BB + project unfolds on the 22nd and 23rd of May 2014, between the 10 a.m. and 6 p.m. The mobile advertising car with the BB + banners will be traveling on the route: University Square / Intercontinental Hotel -Bucharest Biennale Info Point / Pavilion – Romanian Athenaeum – National Museum of Art of Romania - Institute for Political Research / Bucharest University – Piata Romana / Bucharest University of Economic Studies – The Romanian Peasant Museum – Triumph Arch – Crangasi Neighbourhood - Militari Neighbourhood – Drumul Taberei - Ghencea Boulevard - Ferentari Neighbourhood – Berceni Neighbourhood - Tineretului Neighbourhood – Rahova Neighbourhood - Palace of Parliament – Piața Universității - / Intercontinental Hotel.
Cezar Lazarescu's performance BB+ was cancelled.
Cezar Lazarescu's project BB+ produced by 1+1 in the frame of Bucharest Biennale 6 - INTERNATIONAL BIENNIAL OF CONTEMPORARY ART, that was supposed to take place at Bucharest between 22nd and 23rd of May, 2014 was unfortunately cancelled.
The project could not take place anymore as our contracted partner, SC Motion Video Communication SRL, the advertisement agency in charge of realizing the campaign did not respected its contractual duties and refused to perform the mobile advertisement services that we contracted it for.
As a result of this, 1+1 association decided to take reparatory legal actions against MVcom.
A small scale documentation of this project - consisting in the audio message and the image that were to be made public through the mobile advertisement campaign may be still accessed in the frame of BB+, at Pavilion headquarters. (C. A. Rosetti street, no. 36, Bucharest)